Marketing 101

  Developed a Marketing 101 program designed for product managers to   understand the:

  • Basics of pharmaceutical marketing
  • Roles and responsibilities of colleagues in cross-functional support      units      
  • Resources available for marketing the Brand

    • This is a self-paced, self-study program to serve as an orientation to the company’s marketing terminology, principles, philosophy, and planning process.

    The program also defined the roles of key internal company professionals who contributed to the company marketing efforts.



    Additional Pharma Projects

  • Training
  • Trainer Certification Program
  • Marketing
  • Advanced Product Manager Development

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