The Advanced Product Manager Development program was designed to help product managers develop the skills necessary to successfully plan and execute new product launch strategies by combining marketing concepts with case studies and an interactive product launch simulation.

Upon completing this course, participants were able to:

Understand the techniques needed to effectively analyze the market

Have frameworks for developing successful brand and new product launch      plans

Understand the latest trends in developing a market winning positioning      statement

Review and optimize communication plans

Understand the benefits and limitations of various types of forecasts and be      able to prepare a basic sales forecast in Microsoft Excel

Understand the various types and benefits of market development strategies      designed by influencing patient flow

Evaluate applicability of direct to consumer strategies for a market